I build things, work with people, and follow the questions that won’t leave me alone.
More than 90% of my work happens inside client organisations, helping people turn strategy, technology and AI into everyday practice. What I share here is a selection of my own explorations: tools, archives and experiments, built with AI.
In Thursday's Interactions Matter keynote, I explored a progression: discovering agency, moving from prompts to conversation, learning to work as a team, and growing through honest feedback.
Over the past 30 years, I’ve made 100+ investments in early-stage startups. Today I’m down to two: Klang and Shiftic. Two that matter deeply to me, and two I use myself.
Investor and user. Klang is built by its founders and team.
Transcription, summaries and search that make conversations easier to work with. In my own work, I haven’t found anything that handles Swedish better.
What matters to me goes beyond the product. Smaller languages and regional voices deserve serious engineering too. Klang is putting that into practice with open model weights, open-source tools and a Swedish dialect dataset that others can use and build on.
Debattkollen shows what that can mean in public life: making political debates searchable, with transcripts and links back to the source. More people can find out what was actually said, inspect it and join the conversation.
“Joakim is one of my biggest inspirations. Ever curious about the world, he pushes you to the highest of standards”
Investor and user. Shiftic is built by its founders and team.
A workspace for turning a change you want into behaviours people can practise, with plans, practical support and follow-up.
The gap between deciding that something should change and helping people actually do it runs through much of my work. Shiftic connects those intentions with the activities, materials and support people need.
If Shiftic takes hold inside organisations, I believe the human impact could be enormous: more people able to make worthwhile changes, with clearer expectations, better support and room to learn. Less energy lost between agreeing on a change and finding a way to make it happen.
“Joakim seems to have an incurable curiosity about technology, and it’s contagious. There is no one (honestly) who gets me to broaden my horizons and discover exciting new possibilities with technology quite like he does. He also challenges what needs challenging to make sure the business is ready for the future, creates value and has meaning. He does this even when it’s uncomfortable, but always with a great deal of care and generosity. I’m very grateful to have Jocke with us on our journey. Jocke, Mr Tough Love for entrepreneurs.”
Bella FunckCEO and co-founder, ShifticTranslated from Swedish
