Joakim Jardenberg by the waterfront

I build things, work with people, and follow the questions that won’t leave me alone.

Some of that becomes a public project. Some becomes a better way of working together. Much of it starts with curiosity about technology, people, and what we could do next. These days, AI is part of almost all of it.

Now / 27 September 2026

Where does human judgment belong?

This week I've been working on the four AI principles I use, which grew out of Ethan Mollick's Co-Intelligence.

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A person is more than a briefing for a meeting

Follow the thought

From ideas to everyday work

Strategy, implementation and adoption belong together.

I work with leaders and teams, and with the people who turn an idea into a way of working. What we learn there should change the next decision.

Find a way to work together

A few things I’m invested in

Two companies I care deeply about.

Over the past 30 years, I’ve made 100+ investments in early-stage startups. Today I’m down to two: Klang and Shiftic. Two that matter deeply to me, and two I use myself.

Klang

Investor and user. Klang is built by its founders and team.

Transcription, summaries and search that make conversations easier to work with. In my own work, I haven’t found anything that handles Swedish better.

What matters to me goes beyond the product. Smaller languages and regional voices deserve serious engineering too. Klang is putting that into practice with open model weights, open-source tools and a Swedish dialect dataset that others can use and build on.

Debattkollen shows what that can mean in public life: making political debates searchable, with transcripts and links back to the source. More people can find out what was actually said, inspect it and join the conversation.

“Joakim is one of my biggest inspirations. Ever curious about the world, he pushes you to the highest of standards”

Niklas SilfverströmCEO and co-founder, Klang

Shiftic

Investor and user. Shiftic is built by its founders and team.

A workspace for turning a change you want into behaviours people can practise, with plans, practical support and follow-up.

The gap between deciding that something should change and helping people actually do it runs through much of my work. Shiftic connects those intentions with the activities, materials and support people need.

If Shiftic takes hold inside organisations, I believe the human impact could be enormous: more people able to make worthwhile changes, with clearer expectations, better support and room to learn. Less energy lost between agreeing on a change and finding a way to make it happen.

Selected organisations

A few organisations I’ve worked with.

Different teams, different periods, different kinds of work.

  • Volvo Group
  • Mycronic
  • Atlas Copco
  • Storskogen
  • Novare
  • Teledyne FLIR
  • Lindinvent
  • Google
  • Lufthansa
  • Adidas
  • Pfizer
  • TUI
  • Volvo Cars
  • Boliden
  • Edukatus Alliance
  • Axel Johnson
  • Tieto
  • Hyper Island
  • Dole
  • Nowaste
  • Södra
  • Insight Events
  • Internetstiftelsen
  • Bron Innovation
  • Turistrådet Västsverige
  • Marknadsföreningen i Göteborg
  • Kraftkällan Evenemang
  • Cover and Move
  • Helsingborgs stad
  • Svalövs kommun
  • Burlövs kommun
  • Filipstads kommun
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